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Our Blog

August 8, 2021


IBFIA 2021 Set to Reward Resilience of Finance Industry Players as Entries Open InstinctWave, Africa’s premium business-to-business (B2B) event company, has announced the 6th edition of the InstinctBusiness 6th Finance Innovation Awards (IBFIA) for 2021. This year’s edition of the prestigious awards is scheduled to hold at the Mövenpick Ambassador Hotel, Accra on a later

August 8, 2021


The key to long-term brand loyalty is not price cuts or free offers but using transactional data and web metric to build and maintain relationships with customers based on their preferences. – Akin Naphtal The rising competition and economic climate has prompted every sector mostly the telecom sector to slash prices in an attempt to

August 8, 2021

MarketingWorld Awards sets to Celebrate Excellence at its 10th Anniversary in Accra.

  MarketingWorld Magazine, a publication of InstinctWave, Africa Premium B2B event company has unveiled the 10th edition of the MarketingWorld Awards (MWA). The event which is an annual gathering that brings marketing industry leaders and expert has been slated to hold on May 14th, at the Movenpick Ambassador Hotel, Accra. Now in its 10thyear, the

August 8, 2021

InstinctWave Launch’s Instinct Women Awards (IWA) to celebrate outstanding African women

InstinctWave Launch’s Instinct Women Awards (IWA) to celebrate outstanding African women InstinctWave, Africa’s premium Business-to-Business events management organisation has announced its maiden edition of the Instinct Women Awards (IWA). Meant to celebrate the achievements of women in business, finance, sports, entertainment, media, arts & culture, philanthropic and visionary fields in Africa, the awards night is

August 8, 2021

Top brands in Africa honoured at 10th Marketing World Awards

Top  brands in Africa honoured at 10th Marketing World Awards The 10th edition of Africa’s most prestigious marketing awards – Marketing World Awards (MWA) organised by InstinctWave; Africa’s premium B2B events management organizations has recognised leading African brands at the Movenpick Ambassador Hotel in Accra on July 2. Over 50 outstanding organizations and individuals were

August 8, 2021

Sustainable Marketing and How Can Brands Use It

Sustainable Marketing and How Can Brands Use It? A good product or service is no longer the only thing you need to ensure quality. Sustainable marketing matters, and in this piece, i look at what it is. Brands are far moving away from the scope of traditional marketing to different forms of marketing, including sustainable

March 5, 2021

InstinctBusiness Magazine presents the 4th CFO Awards 2021

InstinctBusiness magazine, a publication of InstinctWave, Africa’s premium B2B event management company has announced the 4th edition of the InstinctBusiness CFO Awards (IBCFO); an award aim to recognize the CFOs as the key pillars to the success of any organization by implementing successful strategies.. The award is scheduled to hold at the Oriental Hotel, Lekki,