Your brand is your emissary. Owning or creating an intrinsically strong brand is crucial when entering a new market, or sustaining your existing market. New and potential customers must come to associate your name with the service and product quality they expect and deserve. We’ll help you decide how to position your brand, and how to reflect that positioning through every facet of your business. Without this kind of alignment, the disparity between what you say and what you do can destroy your market credibility. We’ll help you take your branding strategy from conception to implementation, managing the creative process and facilitating the roll out of the tactical elements appropriate to the strategy. For start-up companies we can help develop a name and even a mission statement to guide your company as it evolves and grows.