The idea was first put forward by IBM, but Adobe was the first one to implement it. The lead was followed by Salesforce and HP. And now Oracle is nearly there too. This is the world of the digital marketing cloud where five giant enterprises battle out and try to impress CMOs in an attempt to increase their market share.
Five different companies: one goal, one destination, one path. So who is going to get there first? Which of these is going to be the first company ever to offer a complete set of marketing tools, based on an integrated end-to-end solution, perfect for the digital fanatic CMOs?
The rising competition and economic climate has prompted every sector mostly the telecom sector to slash prices in an attempt to win new customers or subscribers and retain existing ones.
However discounting is not the most cost effective strategy for building long-term brand loyalty, knowing your customer and giving them real value is the best way to keep them coming back for long term- relationship. “If you position on price, you’ll always be vulnerable to a low cost operator that squeeze cost more than you can. Consumers are happy to pay a little more for a brand that they believe in, or a product that has carved out a unique selling point in their mind.”
As per a research conducted by Adobe, About 76 percent of marketers who were interviewed believe that marketing has changed drastically in the past 2 years. This research confirmed the belief that compared to the past 50 years, the most change has been seen in the field of marketing in the past 2 years. Not surprisingly, within the past few years, content marketing has begun being accepted as an essential part of most firms’ marketing strategy.
However, before we progress any further with our discussion, let us clarify what in actuality content marketing is.
The term content marketing refers to a technique that involves creating meaningful content that is designed to attract the target audience and to gently persuade them in an unobvious way to perform a profit generating activity. This content is then distributed in relevant places over the internet where it can be accessed easily by the said audience.